Who chooses investments in gold? Who refuses them? And why?

A lot of words are told about gold, its reliability, inviolability and invulnerability. Again and again this precious metal rescued people from bankruptcy, not depending on if to speak either about a family or the whole country. A lot of disputes are conducted round gold and now, but the matter is that price of gold isn't increased as it was expected by investors and analysts. But it's not the reason to turn away this asset which is still remained a "smooth water" and it doesn't give this right to anything else.

Why do any of the investors prefer free swimming with risk assets to returning to a "smooth water" then? The matter is that they want to get the most possible profit from such assets within the period when positions of gold are weak. And they will be those if there is the absence of the unexpected events, influencing the market situation. Besides, risk assets are considered by investors as an easy mark, as they give the expected income in short-term prospect, but it can't be told about gold, which is favourable to medium-term and long-term investments.

The most thoughtless investment and the biggest mistake of ordinary people, according to an experts' opinion, consists in savings of money in dollars. An error is that this money won't be depreciated, and a much bigger error is that it will give the income. You shouldn't wait from the American dollar neither depreciation, nor income. It is the most unreliable asset which will quicker lead to a loss, than to earnings. And the conversations aren't groundless, the days of dollar as a reserve currency are considered as last.

If in days of its prosperity every dollar was supported by a certain amount of gold, now it is a dream– the modern dollar is supported by nothing. Prospects of the American currency became even more doubtful when it became known of Janet Yellen's appointment to the position of the head of the Federal Reserve System. But in fact that will continue the quantitative easing and the dollar price reduction.

As we see, still yesterday the self-assured dollar lets down those who trusted it already today. Such statements can't be told neither about gold nor about the Emgoldex company, and hardly will be told. The company proved itself as the best assistant for all who want to buy gold, to try the forces in work with purchase and sale of gold bars, to begin cooperation with Emgoldex as the partner and to have their own successful business.

Emgoldex team.